SYNDICATED COLUMNIST
Editor’s note: This column is an excerpt from Tom Purcell’s humorous memoir, “Misadventures of a 1970s Childhood,” that was previously distributed in 2020.
Yahoo News reports that retro fashions from the ‘60s, ‘70s and ‘80s have been making a comeback.
That makes me grumpy. Because I’m still upset about the David Cassidy shag haircut my sisters made me get in 1973, when I was 11.
As I explain more fully in my book, “Misadventures of a 1970s Childhood,” available at Amazon. com, Cassidy, the heartthrob star of TV’s “The Partridge Family,” was all the rage in 1973.
Like millions of teenage girls, my sisters had a major crush on him.
They told me I’d be the first kid in St. Germaine School to part my hair down the middle and feather it over my ears. They told me I’d be popular with the girls.
So I did the unthinkable. I pedaled my Huffy spyder bike three miles to the unisex hair salon behind Murphy Mart, then set my crumpled bills and coins on the counter.
“Make me look like David Cassidy,” I said to the lady, a smoldering Marlboro Light dangling from her lips.
She clipped, cut, styled and set. She applied goops and sprays. When she turned the chair around so I could see myself in the mirror, I was horrified.
I didn’t look like David Cassidy. I looked like Cassidy’s TV brother, Danny Bonaduce!
The rest of that day, I hid in my room — until my father demanded I join the family for supper.
I took my seat to his right. He sensed something was off immediately.
Washing his burger down with gulps of Pabst Blue Ribbon, he kept looking at me.
“What the heck happened to your hair?” he finally said.
“I got it cut.” “But it’s parted down the middle.”
I nodded. “Why would anyone part his hair down the middle?!”
I had no answer for him then. But today, psychologists offer interesting insight into fashion’s deeper meaning.
Clothing and style reflect what’s going on in our culture. In a strong economy, dress is more playful, colorful and bold. That’s what current trends suggest — and it’s a positive.
“Clothing affects our mental processes and perceptions which can change our minds and the way we think,” according to research by Karen Pine, a University of Hertfordshire professor.
In her book “Mind What You Wear: The Psychology of Fashion,” Pine “shows how people’s mental processes and perceptions can be primed by clothing, as they internalize the symbolic meaning of their outer layers.”
In other words, playful retro fashion trends just might be beneficial to our national psyche. Can they help us loosen up rigid mental processes and perceptions, and maybe even change how we relate to people with whom we vehemently disagree?
Hey, it’s a small step but it’s worth a shot.
Which brings us back to my David Cassidy haircut. It wasn’t until my mid-20s that I got rid of that long-out-of-fashion style.
I asked for something modern and trendy. The hairdresser cut my hair short and slicked it straight back with greasy goop.
“What the heck happened to your hair?” said my father, when I visited him later that week.
“I got it cut.” “You look like Eddie Munster!” he said.
